BuddhaBoredom
A launch site for a calming “fading-canvas” drawing game — built to carry the game’s own quiet feeling and turn a first glance into a Steam wishlist.
Before a game ships, its whole audience is built one wishlist at a time — and BuddhaBoredom sells a feeling that’s hard to screenshot: you make a mark, it holds for a breath, and it washes away. The site had a few seconds to communicate that calm, make it obvious what the game is, and send the right person to Steam — without loud trailers or a wall of features.
Website strategy, design direction, content structure, AI-assisted development, testing, refinement, and deployment.
The page borrows the game’s own art direction so it feels like an extension of it — a warm, muted sumi-e palette of ivory and sage, a hand-brushed serif wordmark, and plenty of unhurried space. One idea per screen introduces the fading canvas, its single “let-it-go” dial, and the surfaces to draw on, then keeps one clear invitation in view: wishlist on Steam.
- A complete, responsive launch site — live at buddhaboredom.ca
- A brand and layout tuned to match the game’s look and mood
- A single, clear path to the Steam wishlist
- Page titles, descriptions, and share cards for search and social
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